D&AD Project

Category

Brand Identity

2026

Year

2026

Tools

Illustrator

Photoshop

Premiere Pro

About

Travel With Red is a campaign that showcase HSBC as a flexible, global bank by turning its iconic red into an interactive travel experience. Using a specially designed passport holder with a red reveal decoder lens, travelers can uncover hidden landmarks on airport billboards.

The holder also includes a stamp collection card, encouraging visitors to collect stamps from size international countries. China, India, Australia, Japan, and the United Kingdom, and the United States.

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