
D&AD Project
Category
Year
2026
Tools
Illustrator
Photoshop
Premiere Pro

About
Travel With Red is a campaign that showcase HSBC as a flexible, global bank by turning its iconic red into an interactive travel experience. Using a specially designed passport holder with a red reveal decoder lens, travelers can uncover hidden landmarks on airport billboards.
The holder also includes a stamp collection card, encouraging visitors to collect stamps from size international countries. China, India, Australia, Japan, and the United Kingdom, and the United States.





